Del Monte and Cathedral City have partnered to resurrect a classic party food, the Cheese and Pineapple Hedgehog. The companies’ objective is to inspire families to revamp this traditional dish as part of the King’s Coronation festivities. The collaboration has engaged TikTok creators, including Fatima Flatt, who are sharing their unique interpretations of this timeless centerpiece with their audiences.
To encourage everyone to create party food options this bank holiday weekend, the influencers are using Cathedral City cheese and Del Monte Pineapple Chunks in Juice to create the perfect Cheese and Pineapple Hedgehog. The companies are also announcing an exciting competition on their Instagram accounts, offering followers the opportunity to win a year’s worth of Del Monte Pineapple Chunks in Juice and Cathedral City cheese.
“Combining Cathedral City’s much-loved creamy cheddar with Del Monte’s quality canned pineapple is the perfect party pairing for cheese and pineapple fans. We are very proud to be partnering with some of TikTok’s most exciting families to inspire the nation to try their hand at creating the Cheese and Pineapple Hedgehog as we celebrate a monumental moment in our history,” states Neil Stewart, head of marketing – cheese at Saputo Dairy UK.
Martin Tilney, senior commercial director for Del Monte UK and Europe, expressed his enthusiasm for the collaboration with Cathedral City, as it is an excellent way to demonstrate the versatility of their products by creating a modern version of a classic dish. Working with influencers to breathe new life into the Cheese and Pineapple Hedgehog in a fun and family-friendly way, enables consumers to include delicious party food in their celebrations.
Overall, this collaboration between Del Monte and Cathedral City is a fantastic way to reignite interest in a beloved party dish and inspire individuals to reimagine it their way.