Food and Beverage Business
Consumer

“H!P Chocolate Offers 50% Larger Easter Egg and Oat Milk Chocolate Buttons for Easter 2024”

Food and Drink Technology

H!P (Happiness !n Plants) has recently revamped its plant-based Easter eggs for Easter 2024, targeting sweet-toothed vegans and flexitarians. The brand’s two egg variants, Salted Caramel and Cookies No Cream, have been updated to be 50% bigger and now also contain smooth oat m!lk chocolate buttons. These delicious eggs will be available at Booths, Ocado, Tesco Ireland, and Waterstones, as well as through the brand’s DTC site, hipchocolate.com.

H!P offers a creamy alternative to dairy milk chocolate, blending sustainably sourced single origin Colombian cocoa with oat m!lk to recreate the same sweet and milky taste. Moreover, H!P’s carbon footprint is over 50% lower than chocolate made with cow’s milk and the brand is B-Corp certified and a member of 1% for the planet. The eggs also feature 100% plastic free, fully recyclable packaging.

The H!P Salted Caramel Oat M!lk Chocolate Egg and the H!P Cookies No Cream Oat M!lk Chocolate Egg are both priced at £10 for 160g. They will be available via hipchocolate.com, and at Ocado, Booths, Tesco Ireland, and Waterstones from February.

H!P founder, James Cadbury, notes that consumers choosing H!P this Easter won’t be compromising on great taste. He says, “Building on the success of last year’s sell-out eggs, we’ve made our eggs bigger than before but kept the price the same, while also introducing a delicious pouch of smooth oat m!lk chocolate button. Seasonal and gifting is becoming a key category within vegan and plant-based chocolate, just as it is in traditional chocolate. We hope these eggs will excite current fans of the brand, as well as attract new users too.”

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