Ribena is reintroducing its on-pack partnership with global gaming brand Hasbro for the third consecutive year. This initiative aims to assist retailers in boosting sales of summer soft drinks. The reestablishment of this promotion is just one part of Ribena’s wide-ranging schedule of promotions, all in celebration of the brand’s 85th birthday.
This year, shoppers will have the thrilling opportunity to win customised Ribena Hasbro games, along with a diverse collection of other Hasbro games. Making its debut in 2023, the prizes will include Ribena Monopoly Travel Edition packs, Cluedo mini boards, and various family favorites including Cluedo, Risk, and Five Alive.
In a notable change for 2023, the Hasbro promotion will extend beyond Ribena’s ready-to-drink range and now encompass its Squash and Sparkling ranges as well. This expansion is expected to help retailers enhance sales across different pack formats and attract a broader audience.
Sarah Fleetwood, the head of Ribena for Suntory Beverage & Food GB&I (SBF GB&I), expressed her excitement about the upcoming promotion. She highlighted the success of last year’s Hasbro promotion, emphasizing the record-breaking number of entries received. Fleetwood believes that combining Ribena’s extensive brand recognition and rich heritage with Hasbro’s influence leads to mutual benefit.
The promotion is set to commence on July 1st and will run until the end of August. Participating in the campaign is simple – shoppers only need to purchase and scan a participating promotional pack to enter for a chance to win.