The wholesaler is urging retailers to stock up on the latest exciting novelty products to maximize sales over the busy summer period. With children off from school and many families enjoying holidays, summer is a prime time to drive confectionery sales. To help retailers meet increased demand, Hancocks is offering a selection of new and exciting novelty sweets that are sure to keep shoppers coming back for more.
One of the new additions to the Kingsway pick n mix range is the Sour Watermelon Slices and Jelly Snakes. These delectable treats come in 3kg bulk bags and are retailed at £1.29 per 100g. In addition, Hancocks is now stocking Zed Candy Jumbo Jawbreaker lollipops, a sure hit among young shoppers. These lollipops come in a price-marked display box and feature delicious layers of hard candy with a liquid center, available in sour cherry and blue razz flavors.
For fans of the Teenage Mutant Ninja Turtles, Hancocks has the perfect treat to coincide with the new Mutant Mayhem film set to hit cinemas in August. The Teenage Mutant Ninja Turtles Chocolate Surprise Egg RRP £1.20 will surely be a hit. Another exciting option is the Warheads Push N Twist Candy Pop RRP £1.29. These sour strawberry-flavored lollipops come in a push n twist reusable case.
Retailers looking to expand their vegan confectionery range are encouraged to stock the new Vidal Giant Vegan Strawberry Cables. These gummy sweets with a fondant filling are a vegan-friendly alternative to the popular long gummy sweets.
Kathryn Hague, head of marketing at Hancocks, expressed her excitement about the range of new products available this summer. She emphasized the company’s commitment to providing retailers with new and exciting novelty sweets to keep shoppers satisfied. With an increased demand during the summer holidays, Hague encourages retailers to stock up on children’s new product development (NPD) options, impulse-purchasing choices, and pick n mix sweets to cater to their customers’ preferences.
By stocking up on these enticing treats, retailers can enhance their product offerings, capture the attention of shoppers, and drive sales during the busy summer period.
