The new campaign represents the brand’s most substantial and boldest investment yet, as it aims to reach 90% of all UK households and 98% of Ginsters’ target audience.
One of the highlights of the campaign is ‘Taste the Effort,’ which portrays the inspiring story of ‘Merryn,’ a diligent Cornish farmer who goes above and beyond to cultivate the highest quality vegetables for Ginsters’ renowned pasties.
Emma Stowers, Ginsters marketing director, expressed her enthusiasm regarding the launch of the ‘Taste the Effort’ campaign. She emphasized that this significant investment in their brand platform and identity will not only create excitement within the category but also strengthen the association between their products and their superior quality and delectable taste.
