Walkers is set to broaden its RRP PMP range by introducing Wotsits Giants’ top-selling flavors, including Really Cheesy and Wotsits Giants Flamin’ Hot SKUs. This latest launch will mark the brand’s double-digit expansion of RRP PMP offerings this year as part of Walkers’ ongoing commitment to supporting independent retailers and enhancing their snacking selection.
Commenting on this development, Mike Chapman, head of wholesale at PepsiCo, expressed his excitement about investing in the RRP PMP portfolio through these new additions. He highlighted the immense popularity of Wotsits Giants among shoppers, who are drawn to their larger size compared to regular Wotsits. Recognizing the significant growth potential that RRP PMPs currently hold for retailers and the Savour Snacks Category, it only makes sense to introduce these in-demand SKUs in a RRP PMP sharing format. By stocking popular flavors such as Wotsits Giants RRP PMPs, retailers can effectively seize existing shopper demand and drive snacking sales.
Chapman emphasized the crucial role that RRP PMPs have played in the convenience channel and the Savoury Snacks Category as an engine for growth. This year, PepsiCo has consistently supported retailers in boosting their snacking sales by championing RRP PMPs across the nation’s most beloved crisp brands, investing in new product development (NPD) and line extensions. The latest additions to Wotsits Giants portfolio represent their commitment to collaborating with retailers to offer affordable price points that cater to shoppers’ needs.
