At FUNKIN COCKTAILS, we are dedicated to ensuring that you have the right stock to keep your customers happy. As the UK’s No.1 cocktail brand, we understand the importance of offering a variety of drinks to suit every taste and occasion.
Why Cocktails Are Essential
Hosting an event is not complete without serving a signature cocktail. It sets the tone for the evening and adds a touch of sophistication. The cocktail segment has experienced significant growth, reaching a total of £119 million in retail in the last year alone. FUNKIN COCKTAILS contributes £1 in every £5 spent on ready-to-drink (RTD) cocktails, making it an essential brand to consider this Christmas.
The Simplicity of Ready-to-Drink Cocktails
The holiday season can be hectic, which is why we aim to make it as simple as possible for you to offer delicious cocktails without any hassle. The cocktail RTD category is experiencing even more growth than the overall RTD market, thanks to the convenience and quality it offers. FUNKIN COCKTAILS works with top bartenders to ensure that our ready-to-drink cocktails are made with the same high-quality ingredients found in bars. Whether you prefer our single-serve Nitro Cans for a perfect pour or our larger Bartender Edition bottles for sharing, we have made serving cocktails easy.
We understand that many shoppers perceive making cocktails at home as complicated and time-consuming. However, we strive to break this barrier by showing consumers that it can be effortless. By doing so, we are winning over even the most skeptical shoppers and encouraging them to explore the RTD cocktail category.
Stocking the Right Cocktails
When deciding what to stock, it’s important to strike a balance between classic favorites and seasonal offerings. Prioritizing flavors with mass appeal is crucial to ensure satisfied customers. Our 200ml FUNKIN Nitro Cans in Passion Fruit Martini, Pina Colada, and Strawberry Daiquiri should take pride of place in your chiller. The Passion Fruit Martini is the number one cocktail can SKU in the UK, selling over 3 million cans in 2022 and accounting for 25% of FUNKIN COCKTAILS’ total sales. It is a must-have for retailers looking to make the most of Christmas cocktail sales.
In addition to the classics, it’s essential to tap into the latest consumer trends to create flavorful serves. Our Salted Caramel Espresso Martini Bartender Edition bottle was a huge success last year, with nearly 40 bottles sold every hour in the week before Christmas. This year, we continue to see strong sales, averaging 12,000 bottles per week. We predict it will be a hit as we head into the colder months.
All data Nielsen PRE MIXED ALCOHOLIC DRINKS 01.07.23 unless otherwise stated.