Healthy snack brand FRANK has launched nationwide across Whole Foods Market UK’s six locations and online, marking a significant entry into the food and beverage industry trends.
Each bar contains 222 calories and is high in fiber, boasting “no ultra-processed additives”. Crafted from 100% natural ingredients, the bar also includes 16g of protein, indicating a clear alignment with current food manufacturing trends focused on health and transparency.
Positioned as a healthier alternative to conventional sweet protein bars, this new product caters to the rising demand for functional, low-sugar snacks that are both clean and nutritious, reflecting broader food processing technology advancements in the sector.
FRANK is initially available in two flavors: Rosemary Sea Salt and Chilli Lime. These options are designed specifically for on-the-go consumers, further illustrating the evolving landscape of food distribution trends.
“I made FRANK because I believe protein-packed snacks for busy days shouldn’t have to be full of artificial ingredients or regret,” stated founder Sam Bilinge.
“Too many protein bars stretch the truth, so when I couldn’t find a bar without the junk, or the sweetness, I made one. A savoury bar, with real ingredients your body actually recognises. When I met the team at Whole Foods Market, they instinctively understood our mission and loved the bars. Getting their backing shows just how much appetite there is for savoury, high-protein snacking.”
Bilinge’s background in documentary editing inspired him to start this venture. His experiences in the cutting room made him acutely aware of sugar crashes, as he often had to grab “whatever snack bar he could find” to sustain energy.
Now, he aims to challenge misleading health claims from other brands, emphasizing transparency in ingredients and sourcing while adhering to a “no compromise” approach regarding quality and flavor.
Ellie O’Sullivan, a category merchant at Whole Foods Market, remarked: “Our snack range is constantly evolving, and we’re always looking for innovation in this category. Our customers want real, recognisable ingredients and products that taste good while nourishing their body.”
“Creativity in this category is rife, but rarely does it tick every box – FRANK stood out to us as a bar that offered something completely new, and we’re excited to be the first to bring it to shelves in our 6 stores across the UK.”
Supported by British entrepreneur Nick Birkett, co-founder of Connect, FRANK has also launched its direct-to-consumer website: eatfrank.com, further showcasing the food and drink industry innovation.
The brand is actively engaging in discussions with additional UK retail partners, as it seeks to expand its presence within the competitive market.