Flipz ‘Grab a Grand’ is an exciting campaign aimed at driving both trial and impulse purchases. By scanning the QR code on the pack, consumers will have a chance to win a weekly cash prize of £1,000 until 23rd December this year. This 12-week campaign is designed to offer an engaging and valuable opportunity for consumers.
To enhance the visibility of the campaign, Flipz has introduced new on-pack designs for their popular SKUs. These campaign-specific designs will be featured on Flipz Milk Chocolate (80g PMP and 90g formats), Flipz Peanut Butter (80g PMP), and Flipz Salted Caramel (90g). These eye-catching designs will not only inform shoppers about the competition but also make the brand stand out on store shelves. Since its launch in the UK market in 2018, Flipz has achieved tremendous success, with sales amounting to £12 million.
Kate Howe, the brand manager of Flipz at Pladis UK&I, expresses her delight at the brand’s exceptional performance. With its irresistible sweet, salty, and crunchy profile, Flipz has captured the interest of over 1.1 million households across the nation. The brand has experienced double-digit growth, particularly in the convenience channel. Recognizing this opportunity, Flipz aims to take its success to the next level with their latest campaign.
Considering the rising costs across the industry, Flipz wanted to introduce a captivating competition that offers a substantial weekly prize of £1,000. This valuable prize is expected to generate strong appeal and drive higher volume sales for their retail customers. Flipz ‘Grab a Grand’ is designed to help retailers increase their sales while also providing genuine value to consumers.
To ensure maximum visibility, Flipz ‘Grab a Grand’ will be supported by PR and shopper activities. Additionally, a geo-targeted social media campaign will be launched to encourage shoppers to visit the stores. Eligible SKUs are already available to convenience retailers and wholesalers. Furthermore, the on-pack design for Flipz Milk Chocolate (90g) will also be introduced across multiple grocery channels.
In summary, Flipz ‘Grab a Grand’ is an exciting campaign that aims to drive trial and impulse purchases. With its weekly cash prize of £1,000, this campaign offers an engaging opportunity for consumers. Supported by various marketing activities, Flipz aims to increase its sales and provide valuable rewards for both retailers and shoppers. Get ready to ‘Grab a Grand’ with Flipz and enjoy their delicious sweet and salty treats.
