Coca-Cola Europacific Partners (CCEP) has exciting news: Fanta is expanding its zero sugar lineup with the launch of three new fruity flavors. Introducing Fanta Zero Apple, Fanta Zero Raspberry, and a limited-edition Fanta Tutti Frutti Zero Sugar, these additions aim to delight health-conscious consumers.
Fanta holds a significant position in the UK market, accounting for nearly one in every five flavored carbonates sold (Nielsen Total GB MAT vol WE 07/09/24). Impressively, its market value is nearly three times greater than that of its nearest competitor (Nielsen Total GB incl. disc MAT Val w/e 07/09/24).
In the past year, the low-calorie flavored carbonates segment has experienced remarkable growth, up 23.1% in value (NIQ Scantrack | Flavours | Total Coverage incl. Discounters | Latest 52 Weeks to 07.09.2024). This surge aligns with recent research indicating that over 80% of consumers in Great Britain are actively reducing their sugar intake (Beach Report 2023).
CCEP’s new product development (NPD) seeks to help retailers broaden their customer base. By tapping into the 2.5 million shoppers who regularly purchase Fanta flavors (Kantar Worldpanel GB | Take Home Purchase | Flavours | Buyer Overlap | 52 weeks ending 9th June 1-year continuous panel), the company aims to meet the rising demand for zero sugar options (UK Attitudes towards Sugar and Sweeteners Consumer Report 2024).
Shoppers can expect to find Fanta Zero Apple and Fanta Zero Raspberry in stores starting February 24th, available in 330ml cans and 500ml rPET bottles for on-the-go enjoyment. Additionally, larger 2L rPET bottles and multipacks will be offered for sharing occasions at home.
A limited edition, Fanta Tutti Frutti Zero Sugar, will launch in mid-March, showcasing a vibrant can design that aims to evoke nostalgia. This flavor combines the delightful tastes of peach, pineapple, and banana in an eye-catching format.
To support these launches, CCEP will initiate a multi-million-pound marketing campaign that includes influencer partnerships, out-of-home (OOH) advertising, social media promotions, and experiential events.
Rob Yeomans, Vice President of Commercial Development at CCEP GB, expressed enthusiasm, stating, “We’re excited to be expanding our core Fanta zero sugar range with the introduction of tangy Fanta Zero Apple and sweet Fanta Zero Raspberry, which will cater to consumers’ growing appetite for apple and raspberry flavors (Nielsen YTD volume Euro discounters, grocery, total impulse).”
He added, “Our limited-edition Tutti Frutti Zero Sugar is like a carnival in a can, boasting a vibrant design that catches the eye and offering a nostalgic flavor. Limited editions are a great way to engage new shoppers, getting people excited and talking about the Fanta brand, while helping our customers drive sales.”
