Estrella Damm 0.0% Launches in Sainsbury’s
Estrella Damm 0.0% is now available in Sainsbury’s in a convenient 4x440ml multipack format, with plans to roll out to other major supermarkets and grocery retailers shortly.
Expanded Availability in Pubs
Additionally, this non-alcoholic beer will debut in select on-trade venues, including Young’s pubs located in London, available on draught.
Rising Demand for Non-Alcoholic Beverages
This rollout aligns perfectly with the growing demand for non-alcoholic options in the UK, as highlighted in recent reports. Damm aims to cater to consumers looking to reduce their alcohol intake, offering them a true “taste of the Mediterranean.”
Innovative Brew Process
Damm employs advanced techniques to remove all alcohol while maintaining the original flavor of Estrella Damm. This process utilizes vacuum distillation, which effectively preserves the aromatic components often lost in traditional non-alcoholic beer production.
Leadership Insights
Commenting on the UK launch, Damm’s UK Managing Director, Luke White, remarked, “After a really successful trial period on draught with our partners at Young’s, we are really excited to release Estrella Damm 0.0% in the UK market.”
He added, “For over 20 years, we have been experts in brewing non-alcoholic beers in Spain to the same high standards as our other Damm beers. We have been able to lean on these technological and quality specialists to bring the taste of the Mediterranean to the UK at 0.0%, giving consumers more choice, including draught.”
Damm’s Recognized Brand Portfolio
Based in Barcelona, Damm boasts a diverse portfolio, including Estrella Damm, Complot, Victoria Malaga, and Daura. The company operates 17 production plants across the Iberian Peninsula and one in Bedford.
Strategic Leadership Development
White joined Damm as the UK Managing Director in October of last year, focusing on enhancing the company’s profile within the UK market. Upon White’s arrival, Juan Gonzalez, International Business Director, stated, “His expertise will be instrumental in fostering a strong business culture and defining the future identity and footprint of Damm in the UK as we embark on elevating our brand presence.”