Introducing a new product line called Ella’s Kitchen Kids, which has been developed in collaboration with branding agency B&B Studio. This exciting range presents innovative snacks specifically designed for children and features updated packaging that aligns with toddler behavior and preferences.
The branding incorporates a refreshed logo that honors the original Ella’s Kitchen identity while introducing distinctive design elements to highlight the kids’ collection. This dual approach enhances brand recognition and appeals to young consumers.
The new packaging showcases illustrated characters and varied themes, which are designed to evoke imaginative and playful environments. This strategic design initiative not only promotes brand engagement but also sets the stage for future expansion into diverse product categories within the children’s food segment.
Further product offerings in this exciting range are anticipated to launch later this year, marking a significant step in the evolution of food and drink sustainability.
Lisa Desforges, head of strategy at B&B Studio, stated: “Channelling the fearless creativity and anarchic logic of today’s toddlers has been the perfect project for B&B, where we have always valued imaginative and emotional expression over functional guardrails. We’ve ensured that every piece of packaging, front and back, prioritises playfulness and our design team has had the most fun creating these manic and magical worlds.”
Emma Wood, senior brand communications manager at Ella’s Kitchen, added: “Expanding beyond our baby heartland into the complex, cross-category world of kids has been an exciting challenge. B&B has kept our strategic needs at the heart of the project, empowering us to embrace our playful toddler spirit while challenging us to think differently and push creative boundaries.”