The Dole Sunshine Company is pleased to announce the re-launch and expansion of its canned fruit range, introducing three distinct cuts of premium Tropical Gold Pineapple and a Tropical Fruit Mix in a smaller 227g can.
This new can range will include three different options for pineapple cuts: slices, chunks, and a unique small chunk cut that is exclusive to Dole. Additionally, customers can enjoy the Tropical Fruit Mix variant, which contains pineapple, papaya, and guava.
Andrew Bradshaw, UK sales director at the Dole Sunshine Company, expressed his enthusiasm for the new 227g can range, stating, “We are delighted to bring this range to the market as it caters to various consumer needs and occasions. The smaller portion size is perfect for smaller households and will spark consumers’ interest in trying exotic culinary experiences at home, such as pineapple on a pizza or in a taco using our new Dole small chunk sku.”
At present, ambient products like these have gained popularity among consumers due to their value and longer shelf life, resulting in less waste. To support this launch, we will implement a comprehensive media strategy, incorporating geo-targeted ads, sampling, PR, social media advertising, and in-store activation. In light of the current financial strain on households, it is rare for consumers to find a premium product priced at just £1. Therefore, we encourage retailers to stock up and help their loyal customers save money while enjoying quality products.
The new range will be available to both grocery and convenience retailers starting late August. It will have a recommended retail price of £1 for a 227g can, providing retailers with an excellent margin of over 30%.
We are excited to introduce this enhanced canned fruit range, which offers a delicious selection and caters to diverse consumer preferences. Stay tuned for the launch of Dole Sunshine Company’s new offerings and join us in promoting healthy eating habits at affordable prices.