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Dash Water’s Relaunch is Packed with Excitement, Including the Release of Grapefruit Flavor

Food and Drink Technology

Dash Water, the creators of deliciously wonky, fruit-infused sparkling water, is thrilled to announce the relaunch of its popular grapefruit flavor.

Packing a vibrant punch, Dash Grapefruit is fresh, fruity, and full of attitude. The 100% natural flavor is made from just three simple ingredients: fresh spring water, bubbles, and wonky grapefruit – and never any sugar, sweeteners, or calories.

Originally launched in the summer, the 300,000 limited-run cans caused a huge splash and Grapefruit quickly became the brand’s fastest-selling flavor, selling out twice as quickly as the brand’s forecast.

Co-founder Jack Scott says the company is “over the moon” with the response to Grapefruit when it was launched in the summer. “Having achieved the highest rate of sales of all other Dash flavors in its first month, we knew we had to continue it,” he notes. “Hundreds of our customers reached out asking us to bring back the citrusly-good flavor, so that’s exactly what we did.”

In addition to responding to consumer demand, the relaunch of Grapefruit marks another step forward in Dash’s ongoing mission to change the narrative around artificial sweeteners being a consequence-free sugar substitute.

“We’re proud that Dash Grapefruit – like all our sparkling waters – contains no sugar or artificial sweeteners and is genuinely healthy. Not only is it a delicious alternative to the excessively sugar and sweetener-filled mainstream soft drinks, but it is also a great option for those doing Dry January. Finally, a drink to feel good about.”

Dash Grapefruit is available to order exclusively from dash-water.com, and will be rolling out into more retailers later in the month.

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