Food and Beverage Business
Consumer

Confex and Jisp introduce revolutionary wholesale loyalty platform

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The new ‘Confex Savings Club powered by Jisp’ is described as an industry first, providing wholesalers with the opportunity to reward their retailers for buying through them. This comes with exclusive product promotions and loyalty rewards at no added cost to the wholesaler.

Additionally, the Confex Savings Club will allow brands to offer tailored promotions to retailers exclusively through Confex wholesale members. This platform provides an omni-channel marketing platform with advertising reach to retailers and shoppers.

The introduction of A.I. technology within the Club connects supply chains and end consumers for tailored engagement, communication and rewards. The platform also includes A.I. powered advertising, push notifications across channels, daily news feeds, social media integration, and daily digital scratch cards and rewards.

Furthermore, new innovations included by Jisp enable instant win and prize draw campaigns to be deployed in the depot for retail engagement or in-store for shopper activation. This is done using existing packaging, negating the need to re-print packaging and distribute printed media.

In a statement, Jess Douglas, chief operating officer at Confex, expressed her excitement about the partnership with Jisp. She stated, “We wanted to offer our wholesale Members a loyalty and rewards platform they could roll out to their retailers, which builds loyalty for them while offering discounts and rewards to their retailer customers.”

Jisp technologies work on triangulated data capture utilizing product, mobile, and location to accurately and in real-time validate interactions and sales. This feature allows the platform to validate product movement and availability throughout the supply chain and identify hourly compliance and performance.

The Confex Savings Club also aims to change the dynamics of rewards and revenue share within the sector. Brand investment is shared throughout the supply chain with 40% being delivered directly to shoppers, 20% to operators and retailers, and 5% to charity.

The Managing Director of Jisp, Ilann Hepworth, emphasized the impact of the development, stating, “Wholesalers receive a promotion and loyalty platform that drives footfall, sales, and repeat visits. Retailers are rewarded with exclusive deals and loyalty rewards, and brands increase their opportunity to promote direct to retailers while gaining greater insights into how their product is moving through the supply chain.”

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