Introducing the latest addition to the market in June, these new products cater to the increasing demand for multipurpose fragrance sprays. This particular category has witnessed an impressive 18% growth over the past year, as consumers seek out products that seamlessly combine pleasant scents with effective cleaning properties. Developed over the course of a year, Cif’s new releases are poised to revolutionize the household category by merging invigorating fragrances with a potent cleaning formulation capable of eliminating 99.9% of bacteria and viruses.
According to Claire Racklyeft, the Home and Hygiene Category Lead at Unilever UK&I, “Cif has exhibited encouraging growth in the last 6 months, and we firmly believe that these innovative products will further propel the expansion of the household category. We understand that fragrance plays a crucial role in influencing consumer choices in this segment, and by integrating this appealing feature with Cif’s trusted cleaning efficacy, we have uncovered a winning formula. The new Cif Multipurpose Sprays provide an affordable option enriched with a fresh fragrance and a powerful formulation that effectively eradicates bacteria and viruses. Our investment in fragrance directly translates to an investment in the success of this category.”
To maintain a prominent presence in the minds of consumers seeking their next household purchase, Cif will be executing an extensive above-the-line marketing campaign encompassing the entire Cif brand. Starting from mid-May and extending until September, this campaign aims to solidify the brand’s position as the go-to choice for households.
In conclusion, Cif’s latest fragrance-infused, multipurpose sprays are poised to make a significant impact on the household category. With their unbeatable scent and powerful cleaning properties, these affordable products are set to captivate the market.