The brand emphasizes that rum, specifically spiced variants, is one of the leading categories, making it the largest contributor to the market. Additionally, premium rum is projected to grow by +3.54% by 2026, surpassing standard rum.
Captain Morgan Black Spiced rum, a spirit drink, aims to assist retailers and operators in capitalizing on this trend and catering to premium consumer occasions.
Eleanor Morgan, the marketing manager for Captain Morgan at Diageo GB, expressed pride in the brand’s ability to maintain incredible popularity with consumers by constantly innovating and leading market trends. Moreover, it is evident that rum presents significant opportunities for retailers and operators.
The 70cl bottle will be gradually introduced to convenience, wholesale, grocery, and on-trade channels starting from September 2023.