Captain Morgan has introduced Captain Morgan Spiced Gold 0.0%, a non-alcoholic alternative to the renowned Original Spiced Gold. This alcohol-free beverage can seamlessly replace Captain Morgan Original Spiced Gold in any cocktail or drink, whether prepared by consumers at home or by professionals in the on-trade industry.
Samori Gambrah, the global brand director at Captain Morgan, expressed, “With rum gaining popularity as a preferred choice of drink and nearly half of UK adults switching between alcoholic and low-alcohol or alcohol-free drinks, Captain Morgan 0.0% perfectly aligns with the increasing demand and provides a new option for those seeking moderation.”
Amanda Brown, a liquid scientist at Diageo, added her insights, stating, “Developing Diageo’s first alcohol-free dark spirit, Captain Morgan 0.0%, has been a thrilling journey. It took creating over 400 recipes to capture the iconic rum and spice flavor of Captain Morgan Original Spiced Gold, while eliminating the alcohol. Captain Morgan 0.0% has been meticulously designed to deliver the complexity and richness that consumers know and love.”
As part of Diageo’s alcohol-free portfolio, Captain Morgan Spiced Gold 0.0% joins as the latest brand and notably, the first dark spirit. This launch follows the successful introduction of Guinness 0.0%, Tanqueray 0.0%, and Gordons 0.0% in recent years.
From 1st September, Captain Morgan Spiced Gold 0.0% will be available at grocery stores, wholesale outlets, convenience stores, and on-trade establishments, catering to a broad range of consumers.
Overall, Captain Morgan Spiced Gold 0.0% aims to cater to the evolving preferences of consumers who seek flavorful alternatives without compromising on taste or enjoyment.