Cadbury has launched an exciting lineup of three new ice creams, available in stick and tub formats. Introducing the Cadbury Dairy Milk Mint Stick, Cadbury Dairy Milk Mini Sticks, and the Cadbury Crunchie Tub.
These innovative Cadbury ice cream varieties are designed to expand consumption occasions while capitalizing on the rapidly growing snacking market.
Kim Jacks, the brand manager, emphasized that Cadbury’s new offerings directly respond to the ongoing snacking trend, which shows no signs of diminishing. This initiative caters to the increasing consumer demand for indulgent yet convenient treats.
“Cadbury Ice Cream has achieved growth that outpaces the total branded ice cream market across all formats, including sticks, tubs, and cones, securing its position as the No.2 ice cream,” Jacks stated. “The exceptional quality of our products has earned the trust of consumers, becoming the most consumed brand at family occasions with some of the highest repeat rates in the category. As we look ahead to 2025, we are thrilled to unveil the launch of three exciting new SKUs poised to further elevate our best-selling range. With Cadbury’s unmistakable taste and the increasing demand for snacking, these irresistible treats are sure to disappear fast.”
The new products include Dairy Milk Mint Stick (4x90ml), Dairy Milk Mini Sticks (6x50ml), and Cadbury Crunchie Tub (425ml).
