Premier Foods has recently announced their latest on-pack promotion, the “Find the Golden Token, Win Cash”. The promotion is set to be featured on the much-loved Cadbury Mini Rolls and Cake Bars. In total, over 1,000 golden tokens will be placed in packs of Cadbury Cakes, and lucky shoppers who are able to find one will win fantastic cash prizes ranging from £1,000, £100 or £10.
According to Naomi Shooman, global brand marketing director for sweet treats at Premier Foods, the company is thrilled to add extra excitement to the already popular products through this on-pack promotion. With a staggering 94% of consumers stating that they buy cake for enjoyment, this promotion gives retailers the perfect opportunity to create a buzz around these much-loved treats.
To claim their prizes, winners can easily apply for it online. It is important to note that winners can claim their prizes until the 5th of September 2023. Additionally, customers can also enter into the wrap-up draw to win other fantastic prizes.
Overall, with such a tempting promotion set to be featured on a much-loved product, it is clear that Premier Foods is committed to providing customers with exciting opportunities to win great prizes.