Food and Beverage Business

Cadbury brings back Secret Santa Postal Service just in time for the holiday season


In the lead-up to Christmas Eve, the Cadbury Secret Santa postal service will be prominently featured through a multi-channel marketing approach, aimed at boosting sales for retailers as the holiday season approaches.

Digital and static posters will be displayed nationwide over the course of six weeks, inviting the public to participate in the unique service. By simply scanning a QR code from the poster, individuals can discreetly send a delectable Cadbury chocolate bar to a special recipient.

A total of 120,000 Cadbury chocolate bars will be gradually released leading up to December 24th, offering a variety of products such as Cadbury Dairy Milk bar, Oreo, Cadbury Wholenut, and Cadbury Fruit & Nut.

Emma Paxton, senior brand manager for Cadbury Christmas, expressed excitement for the campaign, stating, “This year, our eye-catching and user-friendly poster campaign will reach a wider audience than ever before, enabling them to easily send a delightful chocolate gift to their someone special.”

The promotion will extend until Christmas Eve across various platforms including TV, video-on-demand, cinema, outdoor billboards, social media, radio, and digital, as well as in print.

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