Burts Snacks has been proudly partnered with Guinness since 2012, offering a delectable range of Guinness and Guinness & Chilli flavored potato chips. These popular snack options have consistently seen increased sales each year, particularly during St Patrick’s Day celebrations when they perfectly complement a pint of Guinness.
Declan Hassett, Senior Licensing Manager at Diageo, expressed his satisfaction with this enduring partnership: “Since Guinness first collaborated with Burts Snacks in 2012, the range has continuously performed exceptionally well. These innovative snacks truly embody the expertise and craftsmanship of both brands, enabling them to stand out in the market.”
Adding to this sentiment, Dave McNulty, CEO of Burts Snacks, emphasized the importance of keeping consumers engaged: “At Burts Snacks, we understand the significance of remaining connected with our customers. By harmonizing the new pack design of our Guinness flavored potato chips with our product range, which proudly reflects our Devon heritage, we ensure our continued growth throughout quarter three and four of this year.”
Excitement looms as the new Guinness packs are set to grace the supermarket shelves this summer, McNulty added.
The enticing range of Guinness flavored snacks is available in two variants – Guinness (40g and 150g) and Guinness & Chilli (150g). These delectable treats can be purchased at selected local retailers and conveniently online at premiumcrisps.co.uk.
In conclusion, Burts Snacks and Guinness anticipate a flourishing partnership, propelled by the irresistibly enticing flavors of their potato chips and a shared commitment to delivering utmost quality to their valued customers.
