BPme Rewards Price discounts will be automatically applied at the till on selected products, including M&S Food and Wild Bean Cafe, when customers scan their BPme Rewards card or app at around 300 BP company-owned retail sites across the UK.
Furthermore, BPme Rewards Price represents BP’s inaugural loyalty pricing scheme, surpassing the traditional points-based model of a conventional loyalty programme.
Sonya Adams, the VP of Mobility and Convenience Retail UK at BP, emphasizes the commitment to providing customers with value and rewards that truly matter. She stated, “We’re listening to our customers and evolving our convenience proposition to give them what they want – rewards they really value and money off products in our stores.”
This evolution of convenience propositions allows customers on-the-move to benefit from quality food and beverage-led offers at the numerous roadside locations across the UK within BP’s network.
The promotions offered through BPme Rewards Price will change regularly throughout the year, ensuring a variety of discounts on sought-after products. For instance, the current promotions include a 25% saving on three bottles of M&S wine, an enticing 50 pence off a Wild Bean Cafe breakfast bap and drink, and a multibuy saving of 40 pence on two bottles of Lucozade Sport. All these promotions are subject to availability.
Customers will not only enjoy these savings on their preferred products but will also continue to accumulate points, which can be redeemed on fuel or store purchases, as well as with trusted partners such as Amazon and M&S.
To enhance the customer experience, personalized promotions will be routinely provided via the BPme app.
For those who haven’t yet joined the BPme Rewards loyalty programme, becoming a member is effortless, as it only requires downloading the BPme app or obtaining a physical card in-store.