“Working with ‘Spread A Smile’, we are delighted to bring the iconic McVitie’s BN smile to faces across the nation,” states Aslı Özen Turhan, the chief marketing officer at Pladis UK&I. This latest phase of our partnership is no exception.
Furthermore, by reintroducing our beloved signature theme tune, we are tapping into the deeply-rooted nostalgic love Brits have for the brand. With the catchy jingle once again gracing the airwaves, we are confident that shoppers will find themselves singing along as they peruse the supermarket aisles. This, in turn, will serve as a delightful reminder to pause for a small moment of joy with our beloved McVitie’s BN range.
Over the past few years, McVitie’s BN has been a phenomenal success story. Hence, there is no better time for retailers to stock up on our products. In fact, this latest campaign will propel brand awareness to new heights, precisely when retailers are gearing up to update their snacking fixtures in preparation for the anticipated back-to-school sales surge.
Well-positioned for this surge, our McVitie’s BN range is the perfect choice for shoppers seeking convenient and playful options for lunchtime treats and indulgent after-school snacks.”
BN theme tune brought back to life by Pladis
