Food and Beverage Business

BetterYou launches new Magnesium infused water to enhance functional beverages market

Food and Drink Technology

BetterYou is launching a new functional drinks range to address the growing concern that an estimated 70% of people in Europe and America are not getting enough magnesium in their diet. According to BetterYou, one in two younger adults are falling below the Lower Reference Nutrient Intakes (LRNI) for magnesium, leading to potential deficiency. In addition, there has been a 21% decline in magnesium within all major food groups since the 1940s.

Dr. Naomi Newman-Beinart, PhD, highlights the importance of magnesium, stating, “Magnesium is a naturally occurring mineral essential for various biochemical reactions, from nerve function and muscle contraction to bone development. It plays a vital role in converting food into energy, repairing DNA, and ensuring the regular function of the heart and lungs. It can also help to promote sleep, boost mood, support healthy bones, boost exercise performance, and relieve muscle tension.”

The functional drinks, known as ‘Harder working water,’ are available in three varieties: Hydrate, Energy, and Focus. Each drink contains a triple-blend of magnesium to maximize absorption in the body, providing 180mg (50% of the governments recommended daily intake) of elemental magnesium.

These drinks have been developed to support health and wellness, with each formulation serving a specific purpose. The products are low in sugar, low-calorie, and palm oil free, and come in an infinitely recyclable aluminium can.

Andy Thomas, CEO and founder of BetterYou, expresses excitement about the introduction of this new product line. He states, “I’m thrilled that we’ve managed to develop products that provide easy, accessible, and great-tasting ways for people to increase their consumption of magnesium.”

Thomas also notes the declining presence of magnesium in modern diets and emphasizes BetterYou’s dedication to providing essential vitamins and minerals to consumers in accessible formats. He adds, “BetterYou were the first brand in the world to bring transdermal magnesium (through the skin) to the market, and for the past seventeen years, we have worked with hospitals and universities to study the impact magnesium has on improving people’s quality of life.”

Overall, the new functional drinks from BetterYou represent a significant step towards addressing the widespread magnesium deficiency issue, offering an effective and convenient way for individuals to boost their magnesium intake and improve their overall health.

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