Wheaton clearly outlined BAT’s five-step strategy for regulation, emphasizing its potential to strike the right balance between harm reduction and addressing unintended consequences, such as underage access to products. Moreover, the BAT leader stressed the importance of penalizing irresponsible market players who fail to comply with established rules.
Expanding on the topic, Wheaton proposed five key areas that regulators should consider for improved regulation. First and foremost, he highlighted the significance of on-device technology and functionality in ensuring that vapor products are exclusively accessible to adults. Enforcing such technology across entire markets can greatly contribute to preventing underage usage.
Additionally, Wheaton acknowledged that flavors play a vital role in attracting smokers seeking alternatives. However, he emphasized the need to develop flavors that do not appeal specifically to underage individuals. By doing so, regulators can recognize the importance of flavors while also safeguarding against their misuse.
Moving on to the manufacturing and import level, Wheaton urged stringent measures to prevent non-compliant products from entering the market. It is crucial to establish effective mechanisms that prevent the availability of such products in the first place.
Next, Wheaton suggested that regulators carefully consider the sale and distribution of vapor products. Implementing reasonable safeguards at the point-of-sale is essential to ensure that these products are exclusively sold to adult consumers. Measures like retail licensing and facial recognition technologies should therefore be seriously taken into account.
Lastly, Wheaton stressed the significance of enforcement and penalties, asserting that governments must utilize their authority to ensure consumers are purchasing legitimate products. Rigorous enforcement and meaningful sanctions should be imposed on those who fail to comply with regulations.
Wheaton concluded by reaffirming BAT’s commitment to a future where reduced-risk alternatives to smoking are widely embraced. A future that fosters innovation and offers a diverse range of choices to millions of consumers. He called upon governments, regulators, and industry peers to collaborate in creating a sustainable and progressive environment for the responsible sale and marketing of these products.
Let it be known that BAT stands firm in advocating for a future that prioritizes reduced-risk alternatives and supports consumer freedom in making informed choices. With this, Wheaton called upon all stakeholders to work together towards a responsible and sustainable market environment.
