As part of the campaign, ACS has recently released vaping-specific Challenge25 materials to assist responsible retailers in serving their customers. Challenging individuals who may appear underage has been identified as a significant trigger for abuse according to the ACS Crime Report 2023. By clearly outlining retailers’ responsibilities, it becomes an effective approach to minimize the risk of confrontations.
Furthermore, the campaign emphasizes the key indicators to identify counterfeit or illicit vape products. These include checking the number of puffs, as disposables exceeding approximately 650 puffs may indicate an illicit product. Another important aspect to inspect is the warning label, where any variation from the standard statement “This product contains nicotine which is a highly addictive substance” suggests that it should not be available in the UK market. Additionally, examining the nicotine content and the manufacturer details becomes crucial, as the absence of either could indicate the product’s counterfeiting.
For retailers who possess doubts about the legitimacy of the products they have been offered, the MHRA’s Notified Products list is readily accessible online at [URL]. This resource ensures a reliable method for verification.
Recent research conducted by ACS at the end of 2022 revealed that over 10% of retailers suspected neighboring businesses of selling illegal vapes. James Lowman, the Chief Executive of ACS, emphasizes the significance of having a robust Challenge25 policy, as it is the most effective approach for retailers and their staff to prevent selling to underage customers. Moreover, the campaign strongly encourages the immediate reporting of any concerns regarding the sale of illicit products.
Retailers can find detailed guidance on the responsible sale and recycling of vaping products via the Assured Advice scheme. Supported by Surrey and Buckinghamshire Trading Standards, this initiative is integral to ACS’ industry-leading efforts. All relevant information is available through the following link: [URL].
To support the campaign, ACS has also made available new Challenge25 materials, such as posters, badges, and shelf strips. These resources can be accessed via the provided link: [URL]. The ACS vaping campaign recognizes the growing importance of the vaping market within thousands of convenience stores. However, it is crucial to address the simultaneous rise of unscrupulous sellers who source illicit products from questionable distributors and do not take their responsibilities in age-restricted sales seriously.
Through the implementation of this campaign, ACS is conveying a clear message to retailers and their colleagues that maintaining a robust Challenge25 policy is the optimal way to prevent sales to underage customers. It is imperative to act promptly and report any suspected sale of illicit products.
Let us continue working together to ensure responsible sales and recycling practices for vaping products in the industry.