Foodservice wholesaler Brakes, owned by Sysco, is showing its commitment to its customers by holding prices on 1,850 own brand frozen and ambient products until October 2023. The announcement comes at a time when food inflation is at record high levels, and the move aims to provide some relief and certainty for food businesses dealing with the inflation crisis.
During 2022 and 2023, Brakes launched several initiatives to support the hospitality industry, including Help for Hospitality, 10% cashback before Christmas, and a personalized rewards program. The latest price hold initiative is part of the company’s efforts to help operators plan and budget amid a turbulent market.
“We are committed to supporting our customers as they navigate through these challenging times. So, we are holding prices on a range of popular Brakes frozen and ambient products, including tuna, tinned tomatoes, cookies, and chips,” said Paul Nieduszynski, Chief Commercial Officer for Sysco in GB.
By holding prices, Brakes aims to provide some much-needed peace of mind for its customers and enable them to budget effectively for the coming months. The move not only demonstrates Brakes’ commitment to customer satisfaction but highlights the company’s overarching goal to support a sustainable and thriving food industry.
In conclusion, Brakes is doing its best to help its customers in the hospitality sector by holding prices on 1,850 own brand frozen and ambient products until October 2023. This initiative is part of its ongoing efforts to support the industry and comes at a time when food inflation is putting a strain on food businesses across the sector.