Criteria for becoming a member: To qualify for membership, retailers must meet the following criteria: spend a minimum of £10,000 per week and have a fresh mix of 30%. Additionally, stores must be at least 800sq ft in size and agree to support the Budgens promotional programme while receiving allocations. The contract length is three to five years.
Costs of becoming a member: Budgens operates on a zero-cost model, meaning there are no upfront joining or membership fees for retailers.
Financial packages and credit terms: We offer retailers credit terms of 14 days, subject to terms and conditions. In addition, our added-value services programme provides access to finance and leasing companies to support retailers’ financial needs.
Minimum length of contract: The minimum contract length is three years, giving retailers a long-term partnership with Budgens.
Trading area agreement: We provide a trading area agreement based on catchment area, ensuring members exclusivity within a specific radius.
Minimum drop requirement: Retailers are required to have a minimum drop of 125 cases, ensuring a consistent supply of goods.
Ordering options for goods: Retailers have the convenience of ordering goods through our till-based EPoS system or web/order gun for a seamless ordering experience.
Own-label lines and ranges: Budgens boasts a wide selection of own-label lines, with over 800 lines available across Euro Shopper and Jack’s, as well as own-label spirits and wines.
Arrangements for fresh produce and chilled/frozen foods: Retailers can count on Budgens for an extensive range of over 2,500 fresh and chilled lines, encompassing both own-label and branded products. We offer flexible delivery schedules, up to six days a week, to meet individual store needs. Additionally, for retailers seeking more range options, we collaborate with centrally billed suppliers through Booker.
EPoS adoption and technology packages: All Budgens retailers are equipped with EPoS systems, a key requirement for joining our group. Retailers have the opportunity to access a free EPoS system, subject to terms and conditions, facilitating the adoption of new technology.
Consumer advertising investment: Budgens supports its retailers with a comprehensive POS kit, provided free of charge for each promotional programme. The kit includes personalized store leaflets, banners, posters, shelf cards, and shelf-edge labels. Moreover, we offer seasonal POS kits for special events, such as our wine festival, beer and cider festival, and Halloween.
Promotional offers: Budgens offers a diverse range of promotions, with over 100 available each period. Our promotional package includes enticing deals such as “Mega Deals,” “Wow Deals,” “Fresh 4” fruit and veg promotions, core deals, and a comprehensive programme of everyday low prices. Retailers can also choose from more than 50 optional deals and our exclusive “Margin Booster” deals.
Category management support: Budgens provides its retailers with access to a wide selection of planograms, catered to different store types and sizes. We also offer regular category advice through our website and retailer bulletins. Additionally, our store development team partners with retailers to merchandise their stores in a way that aligns with the specific location and customer demographics.
Recent and future support measures: As part of our “Fit for the Future” programme, Budgens assists retailers in identifying areas for improvement and enhancing their stores to maximize cash profit. We prioritize retailer support by offering access to various added-value service partners, including EPoS companies, store equipment suppliers, in-store radio providers, and exclusive deals with partners such as Barclaycard and Just Eat.
Advantages of joining Budgens: Joining Budgens as an independent retailer brings numerous benefits. Firstly, there are no joining fees, membership fees, or weekly charges. We offer an industry-leading rebate scheme, subject to terms and conditions. Our extensive range of own-brand products, spanning from entry-level to premium, ensures retailers can cater to diverse customer preferences. We provide over 100 promotions every four weeks, featuring attention-grabbing “Wow” deals to drive footfall. Budgens offers free marketing support and maintains a strong online presence with over 230,000 Facebook followers. Lastly, retailers can rely on us for up to six-day multi-temperature deliveries, with the option for local top-up at Booker branches.
Factfile
- Average store size: 2,300sq ft
- Average store turnover: £29,000 a week
- Number of UK retail members: 405
- Names of all UK fascias: Budgens
Retailer snapshot
- Owner: Ronak Patel
- Store name: Budgens Arbury Road
- Location: Cambridge
- Number of years as a member: five
- Turnover before and after membership: Before joining, turnover was £65,000 a week, while after joining, turnover increased to £78,000 per week.
- Opening hours: Monday to Friday 7am to 10pm, Saturday 7am to 9am, Sunday 10am to 4pm
- Main advantages of membership: Budgens distinguishes itself as a customer-focused symbol group adopting a zero-cost model. We provide excellent support structures and access to own-label brands such as Jack’s and Euro Shopper.
- Why choose Budgens over competitors: Budgens stands out with its diverse product ranges, attractive promotion packages, and extensive support, offering the ideal environment for sales and profit growth. Moreover, our partnership with larger groups provides exclusive and first-to-market products that resonate with shoppers.
Contact
- Fascia name: Budgens
- Head office address: Booker Retail Partners Support Centre, High Wycombe, Cressex Industrial Estate, Halifax Road, High Wycombe, Buckinghamshire, HP12 3ST
- Telephone: 0808 178 8644
- Email: customerservices@bookerretail.co.uk
- Website: https://www.booker.co.uk/external/retail/budgens/
- First contact for potential members: Stewart Fenn, Sales Director, Booker Retail Partners